International Conference ”Marketing - From Information to Decision”

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Dear Colleagues,

we are pleased to announce and invite you to attend the 12th Edition of the International Conference "Marketing - from information to decision", which will be held in Cluj-Napoca, Romania, between 25-26 October 2019, organized by the Babeş-Bolyai University, Faculty of Economics and Business Administration, Marketing Department.

The conference aims to:

  • encourage knowledge exchange concerning marketing or marketing related fields of research
  • bring together specialists from higher education institutions and business field
  • provide a stimulating environment for knowledge enhancement and sharing experience.

Specific sessions will focus on the following topics:

  • Strategic Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Tourism Marketing
  • Retail Marketing

The above listed topics must not be taken as being imposed, nor rigid and both conceptual and empirical work will be considered.

Researchers can submit extended abstracts (500 – 600 words). Conference tracks editors, with the help of the Scientific Committee, will review the extended abstracts before accepting them for presentation at the conference. For more information on manuscript guidelines, please follow the link below:

https://econ.ubbcluj.ro/mid/conference/submission.php

Conference participants who present their extended abstracts will be invited to submit full papers for the Marketing - from information to decision Journal (https://econ.ubbcluj.ro/mid/journal/)

Keynote Speaker:

Marko Sarstedt – Chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany), Department of Marketing
https://econ.ubbcluj.ro/mid/conference/keynote.php

Topic: To predict, or not to predict

Important deadlines:

  • Submission of extended abstracts: 18 September 2019
  • Notification of extended abstracts: 25 September 2019
  • Conference fee payment: 30 September 2019

Important facts:

  • Conference language: English
  • Location: Cluj-Napoca, Romania
  • Conference date: 25-26 October, 2019

For any questions or inquiries please write us at mid@econ.ubbcluj.ro

Conference website: http://econ.ubbcluj.ro/mid/conference

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Teodor%20Mihali%20Street%2C%20No.%2058-60%2C%20Cluj-Napoca%2C%20Romania

Teodor Mihali Street, No. 58-60

Cluj-Napoca , Romania