Harvard Business School Online: Economics for Managers

Attendance

Online

Posted on

Start Date

End Date

Application Deadline

Type

Professional training

Fees

Regular fees: 1600 USD

Gain the Knowledge and Skills Needed to Craft Successful Business Strategy

Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you can apply those learnings to compete in the marketplace successfully.

WHAT YOU'LL LEARN

Go to Syllabus

  • Develop effective pricing strategies
  • Benchmark costs compared to competitors through relative cost analysis
  • Apply conjoint analysis to understand what features customers value most
  • Understand the power of network effects to drive demand
  • Identify sources of competitive advantage through differentiation

About the Professor

Bharat Anand is the Henry R. Byers Professor of Business Administration for Harvard Business School and Harvard University’s Vice Provost for Advances in Learning. He is an expert in digital and corporate strategy, and has studied how new technologies affect what we watch, read, and hear—which you can learn more about in his book, The Content Trap: A Strategist’s Guide to Digital Change. He is a two-time recipient of Harvard Business School’s “Best Teacher” award.

WHO WILL BENEFIT

Aspiring Marketing, Strategy, or Consulting Professionals

Explore the world of business through the lens of economics as you prepare for your next opportunity.

Those Considering an MBA

Prepare for the MBA classroom with the program Harvard Business School offers to incoming students.

Mid-Career Professionals

Understand how markets work and firms compete in order to develop successful business strategy.

PROGRAM STRUCTURE

Economics for Managers consists of approximately 60 hours of material delivered over an eight-week period. You can complete the coursework on your own time while meeting regular deadlines.

October 2021

APPLY NOW

This course is also part of our three-course Credential of Readiness (CORe) program—consisting of Business Analytics, Economics for Managers, and Financial Accounting—available for $2,250.

More Information

Posted on

Start Date

End Date

Application Deadline

Type

Professional training

Fees

Regular fees: 1600 USD

Harvard%20Business%20School%2C%20Boston%2C%20United%20States

Harvard Business School

MA 02163 Boston , United States