We’re living in a digital world. According to a recent study, 87% of companies think that digital transformation is a competitive opportunity. What's more, 51% of senior executives believe it critical to implement digital transformation in the next 12 months.
With today's consumers being more switched on, tuned in, and tech-savvy than ever before, it's essential for brands and businesses to find new ways to engage, connect and campaign with their target audience.
The way forward is digital transformation - and while many organisations have yet to walk the path to digital enlightenment, some are already reaping the rewards.
To give you a clearer understanding of the process in action, here are four practical examples