Digital Marketing & Analytics BA

Jun 13, 2017
Start Date: 
Sep 1, 2018
End Date: 
Jun 30, 2019
Application Deadline: 
Jun 30, 2018

University of Connecticut

Program Details

Bachelor's Programs

Location of Program

United States

UConn’s Marketing Department gives you the solid training you need to excel in digital marketing and analytics. You will take classes at the #1 undergraduate public business program in New England.* We have been teaching digital marketing since 2000 and our faculty are known internationally for their expertise in digital marketing and analytics. We offer a concentration for marketing majors and a minor for non-marketing business and non-business students in digital marketing and analytics.pdf. Highlights include:

  • A comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics,
  • Resea


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