Digital Marketing Major BA

Posted: 
Jun 13, 2017
Start Date: 
Sep 1, 2018
End Date: 
Jun 30, 2019
Application Deadline: 
Jun 30, 2018

University of Michigan-Dearborn, College of Business

Program Details

Bachelor's Programs

Location of Program

United States

Gain the skills and knowledge needed to enter the digital marketing workforce, or to advance in your existing career.

With the rise of smartphones, tablets, video games and other forms of new media, organizations are rapidly changing the way they market products and services to consumers. The Digital Marketing major is designed to give you the skills you need to thrive in the ever-changing digital world.

Learn about topics such as, social media marketing, email marketing, and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. Prepare to enter the workforce as you learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.

Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Technology Management is allowed and encouraged. Courses c

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