Digital Marketing Manager

Posted: 
Apr 18, 2017
Start Date: 
Apr 18, 2017
End Date: 
Apr 18, 2017
Application Deadline: 
Aug 18, 2017

Life Time – The Healthy Way of Life Company

Position Details

Corporate, Management

Location of Position

United States

Description

 Responsible for managing all SEM and paid social activities such as digital display, Google Adwords, Facebook, Twitter, manage rankings on all major search networks. Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize digital ad spend and ROI.

Responsibilities

  • Manage campaign expenses, staying on budget and recommending budget options, estimating monthly costs and reconciling discrepancies
  • Track report and analyze website analytics and PPC initiative and campaigns
  • Execute testing and collect, analyze and report data. Identify trends and insights to maximize ROI in paid search campaigns and social paid advertising
  • Oversee copy and landing pages for search engine marketing
  • Manage ongoing keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Manage

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