Director of Digital Strategy

Posted: 
May 19, 2017
Start Date: 
May 19, 2017
End Date: 
May 19, 2017
Application Deadline: 
Sep 19, 2017

BFG Marketing LLC, New York

Position Details

Corporate, Executive

Location of Position

United States

Responsibilities:

  • Serving as a thought leader and trusted advisor to senior client executives, proactively and persuasively delivering timely guidance on digital, consumer and competitive trends affecting the client’s business.
  • Partner with Client Service and Creative teams to design and conduct research to uncover consumer and cultural insights, and derive product truths that surface opportunities and meaning for brands, which lead to strategic recommendations that are in tune with our clients’ customers and lead to engagement.
  • Work closely with both the Creative, Experiential, Media and Analytics teams to design effective consumer engagement and message distribution strategies, featuring measurement and testing mechanisms that evaluate the success of campaigns and analyze program performance in order to deliver recommendations for optimization.
  • Pioneer new ways of thinking by leveraging the wealth of knowledge

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