Program DetailsBachelor's Programs
Location of Program
Behind every successful venture in the arts and entertainment industry is a team of savvy marketers. In Columbia’s marketing program, you’ll learn how to harness the power of digital and social media as well as data and analytics to make strategic decisions about how to identify and develop the right audience. Our faculty includes marketing professionals who bring their real-world experience and perceptive guidance into the classroom.
You’ll cover topics such as brand management, social media platforms, market research, digital media strategy and data analytics. You’ll interact with real clients to research, develop and pitch marketing strategies to meet their unique needs. You’ll also connect with our vibrant community of artists, designers, creators and innovators to develop strategies to promote their work. If you’re an artist or entrepreneur, this major will prepare you to market your own work or creative entity by making strategic decisions about the audie