Summer School, Digital Marketing Strategy

Posted: 
May 16, 2017
Start Date: 
Sep 25, 2017
End Date: 
Sep 29, 2017
Application Deadline: 
Sep 17, 2017

Harvard College

Course Details

Summer Schools

Location of Program

United States

PROGRAM BENEFITS

  • Develop the skills to build an actionable digital strategy that aligns with your business goals
  • Examine how companies use different strategies to reach specific target audiences
  • Acquire a proven digital media framework that you can immediately implement
  • Identify the best way for your company to determine return on investment (ROI)
  •  Build buyer and influencer personas based on analyzing market research
  •  Discuss digital media challenges and learn from peers who face similar issues
  •  Expand your professional and personal digital networks

TOPICS COVERED

  • Broadening your understanding of the complete customer journey 
  • Delving into the fundamentals of diverse social media strategies 
  • Understanding the importance of inbound marketing 
  • Selecting the right resources for managing digital media<

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