If you’re like me, you’ve had those days where your schedule is filled with back-to-back meetings, those days where you can’t seem to check anything off your to-do list. You can barely find time for coffee, let alone the pile of emails that need to go out or social media posts still to upload.
If this sounds familiar, marketing automation may be the solution you’re looking for to lessen your workload and increase efficiency.
What is Marketing Automation?
According to Techopedia, marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It basically refers to the use of software to automate your marketing, replacing manual and repetitive marketing processes. But unlike the automation of manufacturing processes, marketing automation won’t make your job as a marketer irrelevant;