World’s most expensive sectors in Google AdWords

Posted On: Apr 19, 2017

Posted: Apr 19, 2017

If a tree falls in the woods but no one’s around to hear it, does it really make a sound? In the digital world, if you're not ranking well in search engines for keywords relevant to your niche, you'd may as well not exist.

This sounds harsh, but this is how many consumers think. Besides trying to rank organically for relevant search terms, many brands or businesses - like yours - bid for high-value keywords on Google AdWords for their affiliate or pay-per-click programs. If you’re not familiar with Google AdWords, here’s what it is in a nutshell…

Google AdWords is a system Google has developed to help companies market their products or services on Google search, as well as its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to their offering - this presents itself as a sponsored link. Google AdWords is a “pay-per-click” service where you can dictate the position in which your ad ap


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