This is the latest in the series of articles “Inside INOMICS”, where we highlight top Insights about the INOMICS site for our customers, including explanations and statistics about INOMICS, and tips and tricks to use the logic and technical setup of the page to your advantage. We hope that this helps you to boost your recruitment and advertising campaigns on INOMICS and receive the best possible result. In this article we share with you our top 10 tips and tricks to take into account while posting an announcement on INOMICS:
1) Schedule your announcement to be published in the future to gain extra time for revision before publication.
As general rule, in the posting form once you press the “Save” button your announcement will go live on the website. If you would like to gain time to edit your announcement and get it approved by your team, we recommend scheduling it to go online at a convenient time in the future.
While uploading the content of your announcement, your will find a field which allows you to choose the publishing date of your announcement, where you can set it up to go live in a couple of days or even hours. You can read more about this function, in our previous article Now INOMICS customers can edit their announcements.
2) Classify your announcement using the best matching disciplines and type of opportunity to reach the right audience
On INOMICS we have 5 main categories of opportunities that you can promote: jobs, courses, study programs, funding options and events. Additionally, you can choose between 11 disciplines in economics and social sciences, and up to 50 more disciplines, which are promoted in cooperation with our new niche platforms.
Our users are profiled according to their discipline and career stage. Therefore, the reach of your announcement depends on how well you classify it. For example, if you are offering a summer school in digital business and economics, the classification under courses (summer school) and disciplines (economics, business and digitization) will guarantee exposure correctly on INOMICS but also on partner pages such as DueDigital.com
3) Upload an effective description of your offer
The description of your offer should be concise and clear. In the description, you have space in which to explain your job offer, the study opportunity at your institution, or you can explicitly invite readers to participate in your upcoming event.
It is important to deliver to INOMICS users that there is enough information to catch their attention and motivate them, but not to overwhelm them with an unnecessarily long text. Further details can always be found on your website if they are interested and click through. Focus instead on what you are offering, important dates like the application deadlines and start dates, why to apply, and what you expect in applicants.
4) A header image enhances the appearance and attractiveness of your announcement - exploit its potential!
If you book a featured or premium announcement, you have the possibility to upload a header image. Header images are very prominent on your announcement page and in listing/search result pages, so they offer an excellent space to include an eye-catching campus picture which leaves our users with a positive impression of your institution.
Other customers use the header images to include branding information such as a slogan of the institution or mission of the program they are promoting.
5) Upload a quality logo; this will be the image of your institution in different locations of the website
The logo uploaded in your announcement is later used in listing and search result pages, for the creation of mini banners, listing in our email alert and display in social media. In order to appear styled and visible, we recommend that you upload square logos with a minimum width of 300 pixels. In this way you ensure that the brand of your institution is carried neatly and legibly.
6) Use image gallery in your announcement to showcase your campus, facilities and team spirit
If you book a standard, featured or premium announcement, you have the possibility to build a carousel of images into your page. This is an opportunity to display your campus, research and study facilities, team pictures and events, and other marketing pictures that you have available.
Depending on the level of announcement, up to 10 pictures are allowed on the page. The maximum size of the pictures should be 2MB. Best performing pictures are rectangular, with a size of 2:1 ratio.
7) Keep the title of your announcement short and relevant
The title of your announcement will be displayed in different places on the website, therefore its relevance and length will help you to attract more INOMICS users to your announcement.
Long titles are cut after 80 characters in our search results, as well as in additional advertisements such as those in email alerts and mini-banners on the website. A maximum length of 80 characters including spaces is recommended to avoid distortions in the title of the announcement.
8) Include tracking links to better measure the results from your campaign
The results of your campaign can be measured in terms of brand exposure, traffic delivered to your site and number of applicants. In order to make life easier and measure the effectiveness of your campaign quickly and easily, we recommend that you include tracking links.
With a tracking link you can find the traffic delivered by INOMICS directly in your Google Analytics report. You can set up a campaign name, medium and source for us, so that you can easily track the number of sessions, users, and behaviour directly on your website. On the following link you can create a tracking URL to be used on your announcements: Campaign URL Builder
9) Include concrete calls to action (CTAs) in your announcement
As we mentioned before, the main goal of your announcement is to motivate our users to enquire more about your opportunity and ultimately apply. By suggesting concrete actions in the description of your announcement you will help catch readers' attention and drive them to your website or specific landing page.
Each INOMICS announcement includes by default the possibility to include a “Request Info” button and a “More Information” link, however you can add more actions in the description of your announcement. Suggested CTAs include: download a brochure, send an email to admissions, call a telephone number, visit the website, etc.
10) Add relevant tags to your announcement
On INOMICS each piece of content includes tags. Tags are used to recommend relevant content to users and to identify content with a specific topic. Including accurate and concise tags will help you to make your announcement more relevant and visible to the right audience. Include tags related to the topics and disciplines of your offer, or add tags related to locations, relevant research areas or requirements for your desired applicants.
If you need assistance posting your announcement, please feel free to contact us at firstname.lastname@example.org. We are also happy to set up, format and post your page online for you as part of our posting assistance service - you just need to provide us with a URL, a word or PDF document with the content of your announcement and we will create a preview announcement for you. This posting assistance costs an additional €75+vat per announcement.