Content Marketing Strategist


Millikin University

Type

Admin / marketing & communications

Location

North America

Decatur

United States

Location

United States

Decatur

Type

Admin / marketing & communications


Primary Responsibilities: Conceptualizes, writes, and edits content for a diverse array of University projects. Provides leadership in the development of creative campaigns and strategies for marketing to key target audiences. Serves as primary social media expert by developing a social media strategy and monitoring and engaging with Millikin’s social media community. Maintains consistency of brand voice throughout communication platforms. Manages assigned marketing projects. Plans and creates appropriate publications in accordance with specific budgetary requirements. Meets clients to develop content. Manages multiple projects simultaneously and delivers projects to meet deadlines. Collaborates with the marketing and media relations team and across campus. Additional job related duties as required by the supervisor. Other Duties: Other duties as assigned by the Associate Marketing Director. Minimum Position Qualifications: Bachelor’s degree in writing, communication, marketing or other related field, plus three years professional experience. Excellent copy writing and interview skills. Working knowledge in creating marketing campaigns. A keen understanding of the role of current and emerging communication technology. Business acumen. Ability to operate under pressure and to meet deadlines. Excellent computer skills. Ability to work independently on projects and also collaborate as a strong team member. Ability to deliver a high quality product in a fast-paced environment with a consistently heavy workload. Knowledge of MLA and AP style writing guidelines.