Business analytics is rapidly driving improved decision-making and increased ROI across myriad industries. Advancements in technology and storage infrastructures have made it easier and cheaper to process and store vast amounts of data. The phenomenal growth of social media, sensor and data capture technologies, mobile geospatial capabilities, commercial online activities, and increasing interconnectivity have introduced the term of big data to the world. Opportunities abound for those who can strategically harness that data. Companies of all sizes can collect, interpret and analyze data to greatly improve the customer experience and enhance operations and efficiencies.