Certificate in Business Analytics β€” Online Program

Northwestern University
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Business analytics is rapidly driving improved decision-making and increased ROI across myriad industries. Advancements in technology and storage infrastructures have made it easier and cheaper to process and store vast amounts of data. The phenomenal growth of social media, sensor and data capture technologies, mobile geospatial capabilities, commercial online activities, and increasing interconnectivity have introduced the term of β€œbig data” to the world. Opportunities abound for those who can strategically harness that data. Companies of all sizes can collect, interpret and analyze data to greatly improve the customer experience and enhance operations and efficiencies. In this certificate program students gain a practical understanding of how to use the business analytics process to harness the power of big data to gain actionable business insights. Upon completion of the program, students will be able to: Apply analytics tools to real-world business contexts for improved decision-making Assess the strengths and limitations of analytics and predictive modeling techniques for different business applications and varying data conditions Acquire hands-on experience working with leading statistical tools and software packages (such as R) in predictive modeling and the visual analysis of results Effectively communicate the actionable insights stemming from analytical work to multiple stakeholders Strategically navigate technology tools and trends to solve big data and analytics problems Manage data strategies and analytical projects

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Chicago%2C%20United%20States

Chicago , United States