To run a successful business, you must understand customer needs, preferences and purchasing trends. You need to know what's available in the market, what's selling well, and what your competitors are up to. Yes, that's right- you need to gather intelligence and analyse it to propose smart business strategies.
In essence, you will be the thinker behind successful businesses. If you like Mathematics and Statistics, have a knack for spotting trends among seemingly unrelated facts, and want to help businesses do better and compete more effectively then take up this course which will position you for an exciting and rewarding career.
Discovering how data can impact business, society and you
Are you keen to learn how to help businesses succeed in a fiercely competitive global market? Are you keen to answer questions like - what do our customers prefer, what will happen if we change the price of our products, how do we target our most profitable customers? Find out the answers in Year 1 as you learn the fundamental computing subjects ranging from computational thinking and user experience to data analytics.
Gaining wisdom through data analytics
For a business or an organisation to succeed, they must know what they are doing well and what they could do better. You will learn to look at data, select data, clean data and analyse it using smart tools. This will help you to explain what going well then you can advises a company on the smarter decisions it should be making.
Making Smart Decisions
In your third year, you will apply your skills in analytics by creating applications or analysing data for businesses and organisations in Singapore and/or overseas. With the relevant skills in analytics and IT, our graduates can help organisations collect and transform data into useful information, and making smart decisions using data driven insights.