As the Singapore economy expands, the need for higher skilled and qualified workforce has become increasingly important in this knowledge-based economy and with the service sector accounting for almost 70% of the economy, good customer relationship and excellent service skills have become a critical asset and a competitive advantage for the industries. Customer relationship and service management will be ever more important for companies in growing their business in the face of digital evolution where customers and the way businesses transact and interact are growing smarter. As the customer journey becomes more complex, it is important to learn about how to leverage on multi-channel marketing and brand channels in making purposeful engagements. Developing stronger relationships and increasing customer value are fundamental as businesses adapt and grow. NYP’s Diploma in Business Practice (Customer Relationship and Service Management) will equip you with the right skillset to manage and improve customer journey and business performance.