Walsh College offers a dual degree program for students interested in pursuing both an MBA and MSMKT degree at the same time. The Walsh College Dual MBA/MSMKT degree consists of 20 courses for 60 semester credit hours. The program combines a broad business management education base with marketing coursework, acting as a "super specialization." Upon successful completion of all required courses and graduation requirements, both degrees will be awarded.
The Walsh MBA incorporates opportunistic decision-making and systematic approaches in solving complex problems in today's fast-paced, business environment. Courses are taught by proven business leaders, bridging the gap between real-world practices and classroom experience.
The MBA positions graduates for mid- to upper-level management positions with coursework in accounting, finance, economics, and strategy. It emphasizes business communication skills, helping graduates explain concepts and share knowledge more concisely.
The MSMKT degree program emphasizes data-driven brand management. Coursework includes brand management, creativity & innovation, consumer insights, and consumer behavior. The MSMKT degree provides a deeper immersion into the study of marketing than is possible in a typical MBA program.