The tourism industry is characterized by change. Today, every individual has inexhaustible sources of information on destinations and prices; contemporaneously, tourism companies have huge amounts of data at their disposal. The competition from abroad is formidable, and the shifts in the markets are serious. All the more important for qualified experts who, with their analytical power and strategic vision, can lead companies and organizations to a successful future. In the Master’s programme in International Tourism Management, you acquire key qualifications that are required by employers around the world.
The Tourism Master at Cologne Business School is based on a demanding Master’s in Business Administration degree, augmented with additional contents in tourism. After all, management qualities are required, above all else, for positions in middle and upper management. Therefore, the studies are broken down into subjects like Business Economics, Innovation and Change Management, Strategic analysis and Management as well as Accounting.