Marketing focuses on understanding, targeting and satisfying consumer markets on a global scale by offering superior value, innovation, and relationships. Students learn how to benefit from local, national, and global market opportunities and trends through the conception and implementation of well-differentiated marketing tactics and strategies. The major in Marketing emphasizes the knowledge, skills, creativity, and strategies necessary for effective performance in the functional areas of marketing such as product development, branding, market research, distribution, pricing, and promotion. The required courses are designed to demonstrate the interaction of the social, economic, demographic, cultural, and global environments and its effect on the successful managing of an organization’s marketing strategies. The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals.