With the ongoing transformation of Indian society into a digitized society, managing the process of communication and communication structures has become the core of doing business. Communication frequency, communication density and communication intensity has increased and is driving markets, brands, social development and indeed every aspect of the social and political economy. In the pre-liberalized Indian society there were only a couple of industry sectors like Film & TV and Journalism, which required in-depth understanding of communication to succeed. Liberalization brought TV into almost every bedroom, but its most significant contribution was to enhance the importance of marketing communication (advertising, promotion and public relations) in brand building. Emergence of digital media has made communication the core of marketing and has led to career paths centered on the theme of managing communication. The curriculum of the MBA (Communications Management) program at FLAME University is designed to help students shape a career in not only the traditional fields of Marketing & Branding, Film & TV but also in the emerging field of Digital Marketing Communication.
Communication is a creative process and managing communication processes and structures require not only an ability to think analytically but also innovatively and creatively. FLAME University’s MBA (Communications Management) program is designed not only to provide conceptual knowledge but also provide analytical and creative thinking abilities that differentiate our program from others. Another differentiator of our program are courses from humanities and social sciences which build the knowledge of socio-psychological context of business and communication and make our students better decision makers.
This program focuses on, both, classroom instruction and hands-on project work. Inside the classroom, students are taught and their minds enlightened by experienced academics and practitioners from the industry. Outside the classroom, students learn by interaction and discussion. The faculty also mentors project work. Students work on group as well as individual projects. FLAME University provides its students all the tools they need to learn: right from the best faculty to hands-on equipment. While at FLAME University, a student has easy and ready access to a host of resources that aid him to practice his craft and course better and to the best of his ability.
MBA (Communications Management) Program Educational Objectives
To develop the ability to enquire, explore and learn independently.
To teach creative thinking so that students can visualize innovative solutions for complex problems.
To provide a communication management education rooted in the liberal education ethos.
To build work discipline and leadership qualities in the students so that they are ready to take leadership roles in the communication industry.
To integrate the domain of general management in the education of communication so that the program is geared to train students to become communication managers.
To provide theoretical knowledge and practical training in all the functional areas of communication like Film, Television, Advertising and Branding and Digital Media.
To inculcate moral and ethical values in the students.
MBA (Communications Management) Program Outcomes
Knowledge of social sciences/humanities/fine & performing arts and the ability to understand individuals and society in relation to the domain of communication.
Creative thinking ability and innovative problem solving ability.
Ability to spot emerging socio-cultural and economic trends and be able to take that in formulating business decisions.
Ability to self-evaluate and learn from failures.
Leadership skills and team building ability.
Ethical and moral sensibility and behavior.
Understanding of oneself and how to develop oneself to be a leader in the chosen field.
Knowledge of how to manage an organization in general and communication organization in particular.
Knowledge of communication both as a structure and as a process.
Ability to analyze a communication problem and to come out with a solution.
Understanding of all the domains of communication like Film and TV, Advertising and Branding, Print and Digital communication.
Expertize in chosen area of specialization.
Creative and managerial ability in the chosen area of specialization.
Pune , India