M.Sc. Marketing Management

A specialized program oriented towards the practice of a marketing manager, providing a detailed view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline and online context. Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making, and using marketing instruments.


Program and courses

Marketing Management provides an excellent toolbox to analyze and interpret consumer and business markets.

  • Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 ánd 2017 has been won by a Marketing Management student. Multiple teachers have won innovation- and best teaching awards.
  • Strong links with business practice. Business challenges, company guest lectures, and real-life cases ensure a strong link between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
  • Opportunity to pursue a dual degree in collaboration with one of our foreign partner universities.
  • In the first semester of the regular program, you can also apply for the following on top of programs:
    * The Extended Master, which adds a traineeship of half a year to the regular Master's program.
    * The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.

Typical courses are:

  • Brand Management
  • Marketing Communication
  • Marketing Channel Marketing
  • Strategic Marketing Management

 

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Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.

Graduates work or start for example as:

  • Marketing Trainee at L'Oréal
  • Management Trainee at KLM Royal Dutch Airlines
  • Brand Manager at Perfetti van Melle
  • Category Manager at Anheuser-Busch InBev

Alumni facts

  • Average number of months until first paid job: 2.9
  • Is (very) satisfied with the Master's program: 93%
  • Gross monthly income one year after graduation: € 2,523

Source: National Alumni Survey, 2017 | n=57

Check the career prospects 


Start Date

End Date

Program Duration

12 Months

Application Deadline

Type

Master's programs

Study Options

Full Time

Fees

Regular fees: 2060 EUR

International Fees : 14500 EUR

Funding Options

The number of scholarships is limited and mainly targeted at students with excellent study results. Visit website for more info

Warandelaan 2

Tilburg , Netherlands

Start Date:

End Date:

Location

Netherlands

Tilburg

Type

Master's programs

Application Deadline: