Dr. Nicolette Sullivan, Assistant Professor of Marketing at LSE, and Dr. Kiyohito Iigaya, of Columbia University, have been honored with the 2025 Society of Neuroeconomics Early Career Award, recognizing their significant contributions to neuroeconomics.

Dr. Nicolette Sullivan, an Assistant Professor of Marketing at the London School of Economics and Political Science (LSE), together with Dr. Kiyohito Iigaya, Assistant Professor in the Department of Psychiatry at Columbia, have been awarded the prestigious 2025 Society of Neuroeconomics (SNE) Early Career Award. The ceremony took place at the SNE Annual Meeting, which was held in Boston, Massachusetts, October 3-5, 2025.

This honor is bestowed upon researchers who have made exceptional contributions to the field of neuroeconomics within ten years of defending their PhD. 

In her response to receiving the award, published in a press release by LSE, Dr. Sullivan expressed her excitement, stating, "I'm thrilled to be the Early Career Award winner. It means a lot to me, as it recognizes the interdisciplinary work that I'm passionate about. This award energizes my commitment to advancing research that bridges neuroscience, economics, and consumer behavior, and opens exciting doors for future collaborations and impact." 

Neuroeconomics combines economics, psychology, and neuroscience to explore how human decision-making processes work. 

The SNE aims to foster collaboration among scholars from diverse fields to deepen understanding of economic behavior. 

Dr. Sullivan's groundbreaking research focuses on the neural mechanisms involved in decision-making and their implications for consumer behavior, public policy, and societal issues. By integrating computational neuroscience with marketing and economics, she sheds light on how various factors influence value-based decisions in different contexts. 

Dr. Ligaya's research focuses on identifying computational principles underlying learning and decision-making behavior.

The recognition includes a monetary prize of $1,000 and an engraved plaque, underscoring Dr. Sullivan’s impactful contributions to the interdisciplinary study of neuroeconomics.

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