Master's programs
Partially Online (some attendance required)
12 Months
Full Time
Regular fees: 2601 EUR
International Fees : 2601 - 18900 EUR
The number of scholarships is limited and mainly targeted at students with excellent study results. Visit website for more info
Learn to develop innovative and effective ways to distribute, design, price and promote products and services - both in an online and offline context. With your broad theoretical knowledge and relevant practical skills, a career as a successful marketing manager lies ahead of you.
Program and courses
In this program, you learn to understand consumer decision-making, and you are trained to strategically communicate, effectively brand, and efficiently distribute products and services. With Marketing Management you will become an expert on analyzing and interpreting consumer and business markets.
Characteristics of this program are:
- Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards.
- Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
- Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
- In the first semester of the regular program, you can also apply for the following advanced programs:
* The Extended Master's Program, which adds a half year traineeship to the regular master's program.
* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Typical courses are:
- Brand Management
- Marketing Communication
- Marketing Channel Management
- Strategic Marketing Management
Career prospects
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.
Some examples of our graduates' jobs:
- Branding & Comms Lead at FrieslandCampina
- Brand Manager at Colgate-Palmolive
- Senior Product Marketing Manager at Decathlon Digital
- Head of Trade Marketing at Anheuser-Bush InBev
Start dates
- End of August
- End of January
