How to create value for your university
How does a University create value? Can it be priced, monetized or measured by the products delivered by the University? For whom does the University create value? Susana Borras suggests that the main way to produce value is research1. Moreover Robert Thornton mentions2 that a university can be run as a market institution, but ultimately the aim of tertiary education is the production and sharing of knowledge.
The value created by universities is generated partially by consumers (students) and the community who find creative ways to make use of the knowledge shared by the institutions. Since most rankings measure the quality of tertiary education by the amount of research produced by the academic community, universities should focus efforts in building value for students. Nowadays the cost of tertiary education is high, so to delivering value for money to students is a good strategy to attract the best talent to your institution.
With the current growth and increasing competition in the higher education industry, leaders are under pressure to fulfil students’ expectations, run successful recruitment campaigns, and attract the best talent to the institution. The key is to build value for students; first knowing what your prospective students expect, which factors they take into consideration when choosing their next program and finally reading the market and finding the best suitable strategy to deliver what students need.
At INOMICS we decided to help you gain insight into the ideas and expectations that a student has when choosing an institution for their master’s studies. We grouped the factors into 4 main categories: academic opportunities, employment expectations, university facilities and expectations related to the location of studies.
Highlighting the benefits for students is key to adding value to your institution, and therefore to being competitive. We found productivity, an energetic academic community, higher scores in national exams and quality tests, and more motivation to research and produce knowledge to be among the most important value-factors for students. If you are interested in reading more about the expectations of prospective students, especially the factors taken into account when choosing a master’s program, download the whole report here.
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Top Master's and PhD Programs in Economics 2021/2022
Check out our selection below: University of Luxembourg, Kirchberg, Luxembourg Programs available:
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Multi-channel marketing campaigns allow institutions to increase conversion rates by interacting with potential candidates (students, professors and researchers) at different stages of their decision process, using the best channel for that stage. For example, a candidate who has already visited your institution website is more likely to respond positively to a direct email campaign, while a young candidate who has not yet heard of your university/centre/company is more responsive to meeting representatives at a recruitment fair.
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Inequality is rampant, we hardly need telling. Rarely does the print media pass up an opportunity to remind us. We stand inundated by an endless stream of statistics – on scales barely fathomable – each one more depressing than the last. For instance, it’s widely known that: ‘8% of humanity takes home 50% of global income’; that ‘the top 1% own 45% of the world’s wealth’; and how could we forget that ‘the 26 richest people on earth had the same net worth as the poorest half’.