Quality Information Increases Student Interest in Universities
When a student chooses a program, it’s not only a decision about a subject and place of study, but also a choice regarding future career. Such a choice has a big impact on students’ dreams, plans, budgets and decisions that affect their personal and social life for at least the next 2 or 4 years.
On the other side, marketing departments at universities look for the best option to attract students to their programs. Decisions about media channels dominate their strategies – but what about the content? Which information is best to give to students so that they choose the right programs?
The new categories give advertisers the possibility to offer prospective students high-quality information about their university and specific programs being offered. Moreover, it gives institutions the chance to include detailed information about courses, funding options and even hints about the percent of international students and class size.
It has been proven that well informed students make better decisions and are more engaged with educational opportunities. At the same, it is known that high-quality leads are more valuable than untargeted advertising that results in low commitment from program applicants. Based on such information, our new products seek to give universities an opportunity to fully show their competitive advantage and state clear reasons why students should choose their institution for studying and developing their career.
Are you interested in promoting your Master’s and PhDs programs to recruit high quality students? Are you interested in attracting high performing, committed students to your institution? Take a look at the opportunities INOMICS has to offer.Posting a program, posting a scholarship or combining these two options can give a clear boost to the number of applications and can help your university manage and promote its brand.
If you are interested, do not hesitate to contact us!
- Home Office and Uncertainty
COVID-19: The Economists' Experience
That the world of work has radically changed we know, we see it before our eyes: kitchens have replaced offices; pyjamas, suits; and housemates often now fill the space previously occupied by colleagues. But how have these changes - and others - been felt by economists around the world? Through a textual analysis undertaken in the INOMICS Salary Survey, we answer that question and, in doing so, paint an anecdotal picture of economists’ COVID experience.
- Multichannel Promotion
Why you should be using a multi-channel marketing approach
Multi-channel marketing campaigns allow institutions to increase conversion rates by interacting with potential candidates (students, professors and researchers) at different stages of their decision process, using the best channel for that stage. For example, a candidate who has already visited your institution website is more likely to respond positively to a direct email campaign, while a young candidate who has not yet heard of your university/centre/company is more responsive to meeting representatives at a recruitment fair.
- Ranking, Study Advice, Career Advice, Blog Post
Top Economics Journals
Getting published. It's the bane of many economists' lives, and it's never been so important. Jobs, tenure, not to mention reputation, all now heavily rely on getting published, often regularly. Unsurprisingly, given its importance, there's much to consider when approaching journals. Where your work is published can have a huge effect on how it's perceived, how many people it reaches, and what kind of profile engages with it.