PhD Advertising
Using Market Design To Fill Your Masters/PhD Programs
As many of your know, the Nobel Prize for Economics 2013 went to a pair of economists for their work in the field of “Market Design” – the study of creating an optimal marketplace to reduce market failures. Al Roth, one of the recipients, is best known for his work in orchestrating kidney transplant matches using such economic principles. While kidneys are his specialty, he has also researched other processes that could be better organized using similar principles.
A prime example of another situation where this type of economics could be put into action is the university application process, seen by many as cumbersome and inefficient. Roth and others ascertain that by applying the principles of market design to the application process it will streamline the acceptance process, ensuring that the highest percentage of applicants receive a spot at a university. A common issue within the current application model comes after the first round of acceptance letters have been sent and received. Students receiving multiple acceptances have a choice of programs and take their favourite, leaving other institutions with open positions and no students to fill them. On the other side, there are also a number of students who did not receive seats in their top selections and are scrambling to get in somewhere for the approaching academic year.
Unfortunately, like many things in higher education, this process will take a while and, in the meantime, many are going to continue to struggle filling their last minute empty courses. INOMICS is committed to helping institutions fill these seats; we can help you find students still looking for a place after the first round of admissions with flexible, targeted Masters and PhD program announcements. Whether you announced your first call with us or not, we can set up a system to remind potential applicants of approaching or extended deadlines.
If you want to advertise your PhD position for both categories, then consider other options, like a banner or text-ad on INOMICS. Let us know if you are interested in more solutions at info@inomics.com, and we will work out something that meets your needs.
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- PhD Recruitment
What Do PhD Candidates Look for? Jobs vs. Courses on INOMICS
For institutions aiming to find the best international talent for their PhD, including that from outside their own campuses, it is vital to present their opening to the right audience. One of the main dilemmas faced by advertisers responsible for publicizing their PhDs on INOMICS, is whether their INOMICS Announcement should be advertised as a course/study program or a job opening. The difference between the two categories is more important than it might seem at first sight: many candidates are looking for a specific category only.
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- Inside INOMICS
Summer tips to make the most of your recruitment on INOMICS
1) Re-Use and Re-Activate Previous Announcements Our customer team will help you keep your content up-to-date online, or boost your next campaign. By keeping an existing page online, you can benefit from the “reputation” your opportunity has already gained with Google and other search engines (SEO).
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- Yes it Does
Salaries in Economics: Does having a PhD Matter?
Now, with the release of the INOMICS Salary Report – based on the salary data of almost 2,000 economists – any uncertainty can be laid to rest and the question answered: in financial terms, yes, having a PhD does matter. In fact, to say that it matters is something of an understatement – such is its influence on an economist’s future earnings.
