Discover 4 opportunities in master program

The Christmas break is approaching and all university departments are getting busy finalizing their end-of-year work. For busy marketers and conference organizers a Christmas break might seem not to be the best time of the year to promote their courses and conferences to a wider audience. However, our experience at INOMICS confirms that it is not exactly true. Of course, much depends on your target audience: but while for many December 25th will be almost certainly dedicated to family commitments, for many the days before and after Christmas represent one of the few times of the year that they can actually spend searching more deeply for information in their field of interest, especially with regard to extra training and conferences.

With the summer vacation period drawing to a close, many graduates are now exploring their options for further education. Users on the INOMICS platform at this time of year are actively seeking graduate opportunities, whether Master's Programs, PhD positions or supplementary courses for the coming academic year.

Less than a decade ago student relied on word of mouth and the information available in their universities when choosing a Masters Program. Today, internet-based searching is the foremost source of advice when it comes to exploring opportunities for postgraduate education. Students who are interested in studying abroad in particular turn to search engines and course-listing platforms in their search, and often make their decisions based on the information presented online. Using our own and published data about online behavior, it is possible to identify the key trends in how people search for study programs. Understanding these trends is vital for universities to stay competitive in the global educational market.