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The Christmas break is approaching and all university departments are getting busy finalizing their end-of-year work. For busy marketers and conference organizers a Christmas break might seem not to be the best time of the year to promote their courses and conferences to a wider audience. However, our experience at INOMICS confirms that it is not exactly true. Of course, much depends on your target audience: but while for many December 25th will be almost certainly dedicated to family commitments, for many the days before and after Christmas represent one of the few times of the year that they can actually spend searching more deeply for information in their field of interest, especially with regard to extra training and conferences.