On-Campus
12 Months
Master's programs
Full Time
Regular fees: 2253 EUR
International Fees : 15100 EUR
The number of scholarships is limited and mainly targeted at students with excellent study results. Visit website for more info
Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise.
Program and courses
In a world where massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.
The program focuses on key Marketing Analytics courses in combination with Data Science and Marketing Management topics.
- Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
- Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards
- Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
- In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
* The Extended Master's Program, which adds a half year traineeship to the regular Master's program.
* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Typical courses are:
- Introduction to Research in Marketing
- Social Media and Web Analytics
- Customer Analytics
- Pricing and Revenue Analytics
- Skills: Online Data Collection and Management
Career prospects
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.
Some examples of our graduates' jobs:
- Data Analytics Professional at GfK
- Customer Insight Analyst at NS (Dutch Railways)
- Customer Intelligence Analyst at Essent
Alumni facts
- Average number of months until first paid job: 3,5
- Alumni (very) satisfied with the program: 85%
- Gross monthly income one year after graduation: € 2,994,-
Source: National Alumni Survey, 2021 | n=13
Warandelaan 2
Tilburg , Netherlands
