MSc Marketing Analytics

Attendance

On-Campus

Posted on

Start Date

End Date

Program Duration

12 Months

Application Deadline

Type

Master's programs

Study Options

Full Time

Fees

Regular fees: 2253 EUR

International Fees : 15100 EUR

Funding Options

The number of scholarships is limited and mainly targeted at students with excellent study results. Visit website for more info

Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise.

Program and courses 

In a world where massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.

The program focuses on key Marketing Analytics courses in combination with Data Science and Marketing Management topics.

  • Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • Outstanding track record of students and staff.  Multiple teachers have won innovation- and best teaching awards
  • Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
  • In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
    * The Extended Master's Program, which adds a half year traineeship to the regular Master's program.
    * The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner. 

Typical courses are:

  • Introduction to Research in Marketing
  • Social Media and Web Analytics
  • Customer Analytics
  • Pricing and Revenue Analytics
  • Skills: Online Data Collection and Management

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Some examples of our graduates' jobs:

  • Data Analytics Professional at GfK
  • Customer Insight Analyst at NS (Dutch Railways)
  • Customer Intelligence Analyst at Essent

Alumni facts

  • Average number of months until first paid job: 3,5
  • Alumni (very) satisfied with the program: 85%
  • Gross monthly income one year after graduation: € 2,994,- 

Source: National Alumni Survey, 2021 | n=13

More Information

Posted on

Start Date

End Date

Program Duration

12 Months

Application Deadline

Type

Master's programs

Study Options

Full Time

Fees

Regular fees: 2253 EUR

International Fees : 15100 EUR

Funding Options

The number of scholarships is limited and mainly targeted at students with excellent study results. Visit website for more info

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Warandelaan 2

Tilburg , Netherlands