Higher education recruitment is entering a period of profound transformation.Across Europe and globally, universities are facing shrinking domestic student pools, rising cost concerns, and increasingly skeptical prospective students. At the same time, the digital discovery process has fundamentally changed. Students no longer simply search Google for programs—they ask AI assistants, browse professional communities, and gather insights across multiple platforms before ever contacting an admissions office.

The European Council has appointed Boris Vujčić as the new Vice-President of the European Central Bank (ECB).