Discover 2 opportunities in marketing universities

To become an effective marketer of universities, it is necessary to know your target group. In the 21 Century, the so-called “millennials” are often at the centre of the marketing strategies of universities worldwide. Millennials are often insulated from traditional marketing techniques, as this generation of young adults have lived through the social media revolution, use mobile devices on a daily basis, and solve real life problems through online research and social media channels.

Valuated at approximately $4.4 trillion in 20131, the education market is one of the largest markets of all and shows signs of continuing to. If some years ago pursuing a master’s degree was an extraordinary goal, nowadays many bachelor’s graduates consider a Master’s degree as a must, radically increasing the market size. Moreover, if we sum up the technological development of E-learning and the expansion of universities in the field of international cooperation and recruitment, the education sector looks very promising for continued fast growth, with at least 23% annual growth in the coming years according to the IBIS Capital investment bank.