How to Attract Top Conference Delegates

At any one time between 400 and 700 conferences are advertised on INOMICS, peaking in the summer months. With such tough competition for strong delegates, making your event stand out can be a challenge, whether on INOMICS or elsewhere in online or printed media. Budgets are often carefully controlled when it comes to promotion for academic conferences, but a larger initial cost can quickly be outweighed by the advantage of a greater number of delegates registering for your event. To stand the best chance of attracting qualified international delegates, look for promotion options that include the following elements:

Make it VISUALLY attractive. A picture is worth a thousand words. Logos, colours and styling can communicate your message to your intended audience in a fraction of a second.

Make it INFORMATIVE. Include key topics, main speakers and interesting locations. More key phrases also help your event appear in search results.

Make it VISIBLE. A notice in the bottom corner of the classified section might be cheaper than a pro- minent advert on the first page, but often represents a false economy. An investment in a top position attracts more applicants and more public awareness.

Get the TIMING right. If you want to attract contributions, delegates and publicity, look for an option that allows you to put out a call for papers well in advance of the event. Ideally options with deadline reminders will help your event be a success!

Make it go VIRAL on Social Media. Most young professionals and academics use social media for professional purposes. Look for options that include social media visibility, and your event will be expo- sed to thousands of personal networks instantly.

Connect with your INSTITUTION and other activities. Every institution has a lot going on, and by linking your conference to other events and courses, more potential delegates will find it!