How to create value for your university
How does a University create value? Can it be priced, monetized or measured by the products delivered by the University? For whom does the University create value? Susana Borras suggests that the main way to produce value is research1. Moreover Robert Thornton mentions2 that a university can be run as a market institution, but ultimately the aim of tertiary education is the production and sharing of knowledge.
The value created by universities is generated partially by consumers (students) and the community who find creative ways to make use of the knowledge shared by the institutions. Since most rankings measure the quality of tertiary education by the amount of research produced by the academic community, universities should focus efforts in building value for students. Nowadays the cost of tertiary education is high, so to delivering value for money to students is a good strategy to attract the best talent to your institution.
With the current growth and increasing competition in the higher education industry, leaders are under pressure to fulfil students’ expectations, run successful recruitment campaigns, and attract the best talent to the institution. The key is to build value for students; first knowing what your prospective students expect, which factors they take into consideration when choosing their next program and finally reading the market and finding the best suitable strategy to deliver what students need.
At INOMICS we decided to help you gain insight into the ideas and expectations that a student has when choosing an institution for their master’s studies. We grouped the factors into 4 main categories: academic opportunities, employment expectations, university facilities and expectations related to the location of studies.
Highlighting the benefits for students is key to adding value to your institution, and therefore to being competitive. We found productivity, an energetic academic community, higher scores in national exams and quality tests, and more motivation to research and produce knowledge to be among the most important value-factors for students. If you are interested in reading more about the expectations of prospective students, especially the factors taken into account when choosing a master’s program, download the whole report here.
What is Wrong with Study Fairs? Effective Student Recruitment
In the light of global demographic changes, universities increasingly have to look for lead sources from abroad. Traditionally, exhibiting at study fairs has been the most common way to attract students internationally. However, technology is moving fast and in recent years a number of effective marketing channels for universities have developed online. Some course marketers still argue that study fairs are the only way to establish personal contact with the students, but a comparison of the benefits of both channels gives the best illustration of their effectiveness.
International Economics Job Market Candidates – what do they look for?
Even though many (especially young and less experienced) job candidates attend interviews with an anticipation of being assessed, in reality the assessment always happens in both directions. And the more that a talented applicant has to offer, the pickier he or she can be when making a final decision. Qualified job candidates in different regional markets have different preferences and priorities when choosing a new job, and understanding these differences can be valuable for a recruiter, especially for those targeting both international and domestic audiences.
Scholarship Options Boost Student Interest in Your Master’s Programs
It often happens that potential students show interest in a specific program by visiting the webpage, pre-subscribing for the next semester, or sending enquiries via email, however the number of completed applications is much lower than the number of people interested. We decided to research this issue and discovered the factors potential Master’s students take into account when choosing a university and type of degree. What we found is that the possibility of receiving funding motivates potential applicants and develops added value for students.