Scholarship Options Boost Student Interest in Your Master’s Programs
It often happens that potential students show interest in a specific program by visiting the webpage, pre-subscribing for the next semester, or sending enquiries via email, however the number of completed applications is much lower than the number of people interested. We decided to research this issue and discovered the factors potential Master’s students take into account when choosing a university and type of degree. What we found is that the possibility of receiving funding motivates potential applicants and develops added value for students.
Nowadays, the demand for graduate education is clear, but only a small percentage of interested students are able to access a graduate program due to financial barriers. After researching the problem, we discovered that more than 90% of potential Master’s students feel ready to begin a degree, yet 40% of them face such financial difficulties that they abort their studies and focus on searching for a job.
How can university marketers cope with students’ limited resources ? The answer is funding options. Currently we find thousand of programs advertised by universities that do not mention any type of financial help. Since students actively look for such opportunities, programs with explicit funding options are more attractive than programs without any advertised financial aid. Financial help comes in the form of scholarships, grants, prizes, donations and student jobs. From fully covered programs to student assistantships, including information about possible funding options is highly appreciated by students.
The graph above shows that scholarships and external funding options are most popular in terms of how students anticipate financing their studies. Not all students can count on family help or their own savings to pay for tuition and living costs. For this reason, offering clear information about scholarships in addition to loans, stipends and working options available at your university is highly valuable for students as they plan the next step in their career path.
We invite you to check tips on how to increase the number of applicants to your programs and how reviews can increase the engagement levels of students for your institution. Are you interested in learning more about student trends and preferences? You can contact us at email@example.com
Inside INOMICS - New Feature: Edit your Announcements
Starting this month, customers posting jobs, courses, conferences, programs or scholarships on INOMICS can now edit and correct their Announcements any time after publication. Whether to correct a typo, update a date, or adjust a link, you can now easily access and update your INOMICS posts. To edit your content, simply visit the Announcement page while you are logged in to INOMICS, and click the Edit tab. Alternatively you can find your Announcement listed in your Dashboard, which is accessible from the user menu, and click directly on the Edit link there.
Summer Schools 2014: be found on time
It is no secret that Summer Schools are among the most visited types of Announcement on INOMICS. As many PhD and Masters students aim to be awarded external funding or need to go through complex bureaucratic procedures inside their own institutions before they can attend, their decision about which Summer School(s) to attend often needs to be made several months ahead.
Tips to plan your marketing & recruitment activities for the 2015-2016 term
Valuated at approximately $4.4 trillion in 20131, the education market is one of the largest markets of all and shows signs of continuing to. If some years ago pursuing a master’s degree was an extraordinary goal, nowadays many bachelor’s graduates consider a Master’s degree as a must, radically increasing the market size.