Master of Business Administration with a Specialization in Digital Marketing Online

Attendance

Online

Posted on

Program Duration

12 Months

Type

Mba programs

Fees

Regular fees: 13500 USD

Develop expertise in consumer behavior and interactive and digital marketing strategies and tactics that can be implemented across industries.

In the Master of Business Administration with a Specialization in Digital Marketing online program from Youngstown State University, you will deepen your understanding of consumer trends and learn effective methods to improve your company’s performance.

The Williamson College of Business Administration is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

In this 100% online program, you will examine consumers and their behaviors in a digital world. You will study the decisions that consumers make while evaluating and acquiring goods and services, the role technology plays in addressing those needs, and how to develop successful interactive marketing plans.

This innovative dual-specialization program integrates a leadership emphasis into the curriculum, meaning graduates of this program will have completed specializations in both Leadership and Digital Marketing. You will gain the ability to make decisions using analytical methods to interpret information and business situations, while thinking strategically to evaluate complex business scenarios.

As a graduate of this MBA online program, you will be prepared to:

  • Execute financial decision-making, marketing strategy, management and organizational practice, and business strategy
  • Understand consumer decision-making processes employed when evaluating and acquiring goods and services
  • Understand the role of technologies in developing plans to address consumers' wants and needs
  • Employ interactive and digital marketing strategies and tactics currently used to communicate with individuals and businesses
  • Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
  • Apply best practices to effectively manage organizational talent in a variety of professional contexts
  • Develop effective leadership capabilities

More Information

Posted on

Program Duration

12 Months

Type

Mba programs

Fees

Regular fees: 13500 USD

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1 University Plaza

OH 44555 Youngstown , United States