Quality Information Increases Student Interest in Universities
When a student chooses a program, it’s not only a decision about a subject and place of study, but also a choice regarding future career. Such a choice has a big impact on students’ dreams, plans, budgets and decisions that affect their personal and social life for at least the next 2 or 4 years.
On the other side, marketing departments at universities look for the best option to attract students to their programs. Decisions about media channels dominate their strategies – but what about the content? Which information is best to give to students so that they choose the right programs?
At INOMICS, we have thought about the best options to connect the needs of these groups by coming up with the new INOMICS platforms for Programs and Scholarships.
The new categories give advertisers the possibility to offer prospective students high-quality information about their university and specific programs being offered. Moreover, it gives institutions the chance to include detailed information about courses, funding options and even hints about the percent of international students and class size.
It has been proven that well informed students make better decisions and are more engaged with educational opportunities. At the same, it is known that high-quality leads are more valuable than untargeted advertising that results in low commitment from program applicants. Based on such information, our new products seek to give universities an opportunity to fully show their competitive advantage and state clear reasons why students should choose their institution for studying and developing their career.
Are you interested in promoting your Master’s and PhDs programs to recruit high quality students? Are you interested in attracting high performing, committed students to your institution? Take a look at the opportunities INOMICS has to offer. Posting a program, posting a scholarship or combining these two options can give a clear boost to the number of applications and can help your university manage and promote its brand.
If you are interested, do not hesitate to contact us!
Photo credit: CollegeDegrees360
-
- Economics PhD Recruitment
How to Advertise your Doctoral Programs in Economics
Traditional Channels 1) Optimize your website: make sure the design and information placed on your PhD program website is optimized to answer prospective applicants’ questions. Include clear instructions on how to apply and provide a contact option for applicants to get in touch. Include information about research areas, cooperation with other institutions, research facilities available, etc.
-
- PhD Recruitment
What Do PhD Candidates Look for? Jobs vs. Courses on INOMICS
For institutions aiming to find the best international talent for their PhD, including that from outside their own campuses, it is vital to present their opening to the right audience. One of the main dilemmas faced by advertisers responsible for publicizing their PhDs on INOMICS, is whether their INOMICS Announcement should be advertised as a course/study program or a job opening. The difference between the two categories is more important than it might seem at first sight: many candidates are looking for a specific category only.
-
- Campus Reviews
Why study at University of Applied Sciences Utrecht, Netherlands?
Programs available at HU This combination of conveying both knowledge and skills is key to the university experience at HU. As Lorenza explained, “The HU definitely allows a practical university experience. Although there is theory included in the courses, most of the projects consist in applying the theory to brands and experiences. It is an approach that not only helps students to be creative but also to be prepared for a future job.”
