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In the intensly competitive and narrow job market, prospective job seekers are increasingly discovering that a Bachelor’s degree is not enough, as more and more job profiles require you to have a Master’s (or similar postgraduate diploma/certificate). Whereas once postgraduate qualifications were reserved for the rare elite, today they are increasingly becoming the norm. With the often remarked upon generalised and broad character of many undergraduate degrees, it is not uncommon for employers to attach great importance to postgraduate qualifications.

Nowadays it's almost expected for academics to be active on social media sites like Twitter and Facebook. For a generation who grew up with internet technology as a part of their lives, it's natural that young academics would share their thoughts on academia with an online audience. There are distinct advantages for academics in making use of social media too, for career goals as well as personal fulfilment. If you're wondering whether your online profile is in need of an update, here are a few reasons to consider expanding your online presence to make greater use of social media.