Discover 2 opportunities in marketing for universities

Among the most common challenges faced by Universities we find the need to deliver course curriculum adaptable for e-learning experiences; the need to provide a solution to the current dilemma of international students, start their studies online, delay the start of their studies or turn to local institutions to start their studies; the demand for hosting virtual campus tours, virtual Q&A sessions, among others.

Among the broad options for increasing awareness of the university in the student community, rankings presence, social media activities, fairs attendance and traditional online and offline advertisement seem to be good solutions to focus on.  The presence of universities and departments in rankings is perhaps the most known option for attracting students, since students take them into account when making informed choices regarding the best institutions and quality education.