Discover 2 opportunities in marketing for universities

With the coronavirus turning the education scene into an online-dominated service, universities and other higher education providers are starting to wonder how to adapt their recruitment strategies to the current scenario. Without a doubt, Covid-19 has transformed and will continue to transform the education scene on one hand making it more affordable for more people, but on the other hand demanding a new set of tools and delivery methods.

One of the biggest concerns of marketing departments at universities and graduate schools is the right promotion of the educational opportunities the institution offers.  From online to offline channels, universities look for the best option to bring better conversion rates and high quality prospective students.