Successfully branding your institution among potential students, employees or conference attendees is not always an easy task. It requires multi-channel efforts, ranging from setting up an attractive and intuitive website, to being present in Social Media channels, to expanding your network and building the reputation of your institution through word of mouth.

Editorial content from and about the institution is also a part of any successful marketing strategy. Many prominent universities and research institutes share their news, open positions and research results through their mailing lists or through a special section on their website. However, this is only circulated through the existing network and doesn’t actually spread your brand and message beyond your existing audience, unless you are lucky enough for the content to go viral and get shared externally.

In order to increase your chances of reaching a new audience when sharing interesting content, consider posting directly in related social media groups or conversations, actively network during academic conferences or contributing to content platforms like the INOMICS Insights section and reach the thousands of academics worldwide who regularly read Insights articles.

We constantly feature top universities, departments, research institutes and business schools and share content from them and about them. Have a look and contact us if you would like to contribute!