Sport Management, BBA

Davenport University
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Bachelor's programs

Davenport University is 1 of only 2 universities in Michigan, and 24 globally, that are accredited by the Commission on Sport Management Accreditation (COSMA). We offer a Bachelor of Business Administration degree in Sport Management, which develops strong skills in critical business areas of sports including accounting, marketing, economics, finance, IT and statistics. We expose you to the legal, regulatory, marketing and operational aspects of sport venue management. Your program also includes the critical areas of accounting, marketing, economics, finance, IT, business research and statistics in a learning environment that balances textbook theory with real-world sport business application. By building both theoretical knowledge and applied experience you are well-prepared for a career in the sports industry.


A BBA degree in Sport Management can be completed in-seat or online.

Internships and Career Opportunities

BBA Sport Management students will complete 6 internship credits resulting in 300 hours of real work sport management experience. Davenport's location (Grand Rapids, Michigan) was voted in the top 10 best minor league cities in America by Street and Smith's Sport Business Journal (2015). Professional minor league teams are just some of the great opportunities for internships and experiential learning right down the road from our main campus. Samples of locations where students have taken permanent employment or completed an internship include:

Detroit Lions

Detroit Red Wings

Minnesota Vikings

Edge Lacrosse

Ford Field

Grand Rapids Drive

Northern Virginia CC

USA Football

West Michigan Sports Commission

More Information

Posted on


Bachelor's programs


Grand Rapids , United States