Master of Communication Management
“Strong communication skills” are ubiquitous in today’s job postings, regardless of function or industry. So what does this mean for communication professionals? How do they set themselves apart in a field of résumés peddling strong communication skills?
Communication is more than just art or science; it’s a strategic balance of both. Understanding the balance is a key differentiator for professionals in a competitive marketplace.
The USC Annenberg online Master of Communication Management is designed to teach students how to think — not just what to think — to help them thrive in a data-intensive and analytics-driven workplace. It pushes the learning experience beyond textbook examples of matching solutions to problems. Theory is the foundation but not the destination.
Smart decisions are born in knowing your objectives, asking the right questions of the right audience and understanding the results. The online MCM equips students with the skills to decipher, design and distribute communication measurement models that speak the language their principle audiences, such as managers, executives, stakeholders and customers, understand.