Last year, we conducted a global survey of nearly 800 academics, asking questions about budget cuts at their respective institutions for fiscal year 2013, and their expectations for 2014. We wanted to get a sense of the climate around the world in terms of who is still being affected by the economic downturn, and to what extent, in order to better grasp the daily reality for both employers and job seekers.

INOMICS is probably the best-known and most reputable tool for finding academic conferences, especially for events focusing on economics and finance-related disciplines. While the majority of new users still find out about INOMICS through word of mouth, a much faster growing part of users lands on INOMICS when searching for specific conferences on Google.

It is no secret that Summer Schools are among the most visited types of Announcement on INOMICS. As many PhD and Masters students aim to be awarded external funding or need to go through complex bureaucratic procedures inside their own institutions before they can attend, their decision about which Summer School(s) to attend often needs to be made several months ahead.

Econ Job Market in the UK & Ireland: the new INOMICS Report is available for free download.

The Christmas break is approaching and all university departments are getting busy finalizing their end-of-year work. For busy marketers and conference organizers a Christmas break might seem not to be the best time of the year to promote their courses and conferences to a wider audience. However, our experience at INOMICS confirms that it is not exactly true. Of course, much depends on your target audience: but while for many December 25th will be almost certainly dedicated to family commitments, for many the days before and after Christmas represent one of the few times of the year that they can actually spend searching more deeply for information in their field of interest, especially with regard to extra training and conferences.

We asked 340 economists [in academia] which social networks they prefer to use and how. Based on our observations and years of experience with social media, we outline how institutions can use social networks for better communication.

For conference organizers, the benefits of a smart use of social media channels stretches far beyond just the promotion of their event. The challenge of tight budgets for (especially) academic events is well-known, and the process of building proper online platforms and hiring additional administrative staff is often difficult to afford. By allowing some strategic thought and investing a little time, however, social media can become an extremely cost- and time-effective way to build online presence, ease the registration process, communicate with participants, gather feedback, attract speakers and sponsors and collect and store digital materials for future use.

In the light of global demographic changes, universities increasingly have to look for lead sources from abroad. Traditionally, exhibiting at study fairs has been the most common way to attract students internationally. However, technology is moving fast and in recent years a number of effective marketing channels for universities have developed online. Some course marketers still argue that study fairs are the only way to establish personal contact with the students, but a comparison of the benefits of both channels gives the best illustration of their effectiveness.

With the summer vacation period drawing to a close, many graduates are now exploring their options for further education. Users on the INOMICS platform at this time of year are actively seeking graduate opportunities, whether Master's Programs, PhD positions or supplementary courses for the coming academic year.

Less than a decade ago student relied on word of mouth and the information available in their universities when choosing a Masters Program. Today, internet-based searching is the foremost source of advice when it comes to exploring opportunities for postgraduate education. Students who are interested in studying abroad in particular turn to search engines and course-listing platforms in their search, and often make their decisions based on the information presented online. Using our own and published data about online behavior, it is possible to identify the key trends in how people search for study programs. Understanding these trends is vital for universities to stay competitive in the global educational market.