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Multi-channel marketing is the practice of interacting with customers by using a combination of direct and indirect communication channels such as websites, online and offline catalogues, email, direct mail, mobile, messaging apps, social media, etc. Multi-channel marketing has been heavily used mostly in the retail industry by enabling customers to buy a product or service by using the communication channel of their preference. However this approach can also be very effective in the recruitment industry.

It's important for your career and for your professional development to attend academic conferences. Conferences are where you can meet other researchers working in your subject, get feedback on your work from experts, and see early previews of the latest research in your field. They can also be a fun opportunity to travel and see new places and try new foods.