Discover 4 opportunities in employer branding

But, before you go about implementing your recruitment strategy, there are certain trends, approaches and developments you should consider to ensure maximum success. The way recruitment works has changed significantly in recent years. In fact, research suggests that in today's world, the recruitment process is 90% candidate-driven. That said, to reach out and connect with the right talent, evolving your approach to recruitment is essential.

In our ever-evolving digital age, the role of the HR department has broadened, meaning that providing a seamless employee experience and successful recruitment strategy often falls under the umbrella of human resources. And an integral part of recruitment and employee or candidate experience depends on employer branding. What is employer branding? It's possible to define employer branding as the package of functional, economic and psychological benefits offered to a potential employee by a brand, business or institution.

Diversifying your team Sometimes employers think that it’s not worth it to train someone who will only remain in their organization for a short period. Interns can often fill important gaps, however, and their work can improve the efficiency of any team. Interns should not be hired in place of employees, but rather to boost growing areas or bring in a fresh outlook. Adding a new perspective can create the diversity necessary to prompt innovation and heighten the potential of a given department.