Discover 12 opportunities in marketing

To become an effective marketer of universities, it is necessary to know your target group. In the 21 Century, the so-called “millennials” are often at the centre of the marketing strategies of universities worldwide. Millennials are often insulated from traditional marketing techniques, as this generation of young adults have lived through the social media revolution, use mobile devices on a daily basis, and solve real life problems through online research and social media channels.