Discover 5 opportunities in university branding

Continuing with last month’s topic, it is known that quality information increases student interest in universities. We pointed out the relevance of giving detailed information in the promotion of programs, courses and scholarships. If a prospective student finds quality information and thereby recognizes the value of an institution, he or she is more likely to apply and stay engaged with the university over a lifetime. So how else can universities provide information to their candidates?

When a student chooses a program, it’s not only a decision about a subject and place of study, but also a choice regarding future career. Such a choice has a big impact on students’ dreams, plans, budgets and decisions that affect their personal and social life for at least the next 2 or 4 years.

Although students and young professionals know that internships can be a great way to gain experience and help fill up their CVs, sometimes employers might not realize that hiring interns can be equally important for them and their organization. In order to highlight the ways in which internships can be mutually beneficial, we’d like to focus on three key reasons why hiring interns is advantageous for any organization.

While everyone knows how important a good spot in the major rankings lists can be for recruiting top-notch students, another type of ranking is gaining in momentum that deserves widespread recognition as well. In the digital era we find ourselves in, it’s only appropriate that cyber rankings be given weight within a school’s overall reputation. To do well on this scale means more than just having a flashy website, however; it means creating a user-friendly, active and interactive online presence for your institution, while retaining staff who publish widely and share their work and ideas with the public via online platforms.