Creative Advertising, BA

Lasell College
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Bachelor's programs

Students in the Creative Advertising concentration are prepared to work in the exciting and changing marketing communications field. The skills they develop include crafting creative copy with visuals that have an impact for audiences in ads designed for traditional mass media. They also learn to develop an effective social media strategy for clients. Graduates with a concentration in advertising find employment as account executives, copy-writers, art directors, social media managers, and brand managers, among others in this ever-changing field. By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Creative Advertising to 3 or 3Β½ years. The Academic Standard for Communication majors is: Students must earn a grade of C or above in each of the following core courses that are Major Requirements: COM 101 Understanding Mass Media 3 COM 103 Introduction to Human Communication 3 COM 105 Writing for the Media 3 COM 203 Effective Speaking 3 COM 205 Media Ethics and Society 3 COM 212 Intercultural Communication 3 COM 315 Communication Research 3 COM 399 Internship Seminar 1 COM 400 Field Experience (capstone course) 4 COM 418 Media Literacy (capstone course) 3 - See more at: http://www.lasell.edu/academics/academic-catalog/undergraduate-catalog/programs-of-study/communication/creative-advertising.html#sthash.JpvuIvsZ.dpuf

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Posted on:

Type

Bachelor's programs

Newton%2C%20United%20States

Newton , United States