This course will equip participants with knowledge and skills on branding strategy to help an organization or company to develop a better brand experience from a strategy point of view.
At the end of this course, you will be able to:
Describe the function of brand positioning.
Draft brand positioning statements for practice and future application.
Apply the theories used in describing brand personalities.
Apply the usage of brand narrative for brand messaging.
Identify the various categories on profiling a target audience.
Propose a persona of the target audience for a brand.